Global Licensing Agent
We provide insightful strategic advice to global and local brands whilst creating and implementing relevant product extensions, driving brand awareness and extending the brand lifecycle
We utilise our comprehensive retail experience connecting retailers, brands and manufacturers to create omnichannel promotions, loyalty programs, DTR agreements and private label product collections
We utilise our deep market insight to partner leading product manufacturers with brands and retailers developing new non-core product categories and private label collections
Halo Brands Group is a full service licensing agency managing everything from early concept creation to retail programs and promotions
Halo Brands Group is a global licensing agency helping consumer brands grow their product portfolio outside core products whilst extending the brand and customer awareness. We are known for our in depth knowledge within all aspects of licensing and our dedicated focus to you as our partner. We put your brand and brand values above all else and ensure your licensing strategy is built in line with your commercial targets whilst respecting your brand guidelines and corporate identity. Not just in the beginning – but year after year.
During more than 15 years in licensing, as in-house licensee, licensor, retailer and agent, we have gained a deep know-how of all corners of consumer merchandise from product design and product development to quality control, product approvals, marketing, promotions and retail campaigns. You will recognise our innovative approach as we spot new trends in the market and successfully pair licensors with ground-breaking licensees and retailers. We care deeply about your brand and we are driven by a mutual long term partnership ensuring the launch of on brand products that exceed consumer expectations and financial growth in collaboration with you and our partners.
Our brands come from all categories of consumer products and content from fashion and lifestyle to sport, FMCG, entertainment and character brands. The commonality between all of them is, that they wish to focus their internal resources on doing what they do best and partner up with passionate specialists like Halo Brands Group to help them achieve the brand extension and added consumer reach that licensed merchandise offer.
When you work with us, we guarantee our undivided focus in helping you achieve your goals in licensing by utilising our broad network of relationships with licensees and retailers paired with our expertise in managing the complete value chain. To fulfil our ambition of being your most trusted partner we strive each day to search for the most suitable partner for your brand whether this is a local licensee or retailer or it’s multinational licensees or international brand collaborations.