Global Licensing Agent



We provide insightful strategic advice to global and local brands whilst creating and implementing relevant product extensions, driving brand awareness and extending the brand lifecycle


We utilise our comprehensive retail experience connecting retailers, brands and manufacturers to create omnichannel promotions, loyalty programs, DTR agreements and private label product collections


We utilise our deep market insight to partner leading product manufacturers with brands and retailers developing new non-core product categories and private label collections 


Halo Brands Group is a full service licensing agency managing everything from early concept creation to retail programs and promotions

Creative Support


Managing all approvals from concept to final samples, marketing material and retail POS


Support with styleguide creation and roll-out, packaging creation, brand guidelines creation and management


Negotiating new contracts, renewals and extentions with partners and their legal team. Day-to-day contract management and follow-up


Invoicing and royalty collection on behalf of licensors incl. chasing payments, remittance and preparing forecasts and yearly budgets


PR and SoMe support to licensors. Licensee workshops and newsletters. Retail omnichannel marketing support


Close collaboration with key retailers, DTRs, Promotion and Loyalty campaigns and Private Label product development



Halo Brands Group is a global licensing agency helping consumer brands grow their product portfolio outside core products whilst extending the brand and customer awareness. We are known for our in depth knowledge within all aspects of licensing and our dedicated focus to you as our partner. We put your brand and brand values above all else and ensure your licensing strategy is built in line with your commercial targets whilst respecting your brand guidelines and corporate identity. Not just in the beginning – but year after year.


During more than 15 years in licensing, as in-house licensee, licensor, retailer and agent, we have gained a deep know-how of all corners of consumer merchandise from product design and product development to quality control, product approvals, marketing, promotions and retail campaigns. You will recognise our innovative approach as we spot new trends in the market and successfully pair licensors with ground-breaking licensees and retailers. We care deeply about your brand and we are driven by a mutual long term partnership ensuring the launch of on brand products that exceed consumer expectations and financial growth in collaboration with you and our partners.


Our brands come from all categories of consumer products and content from fashion and lifestyle to sport, FMCG, entertainment and character brands. The commonality between all of them is, that they wish to focus their internal resources on doing what they do best and partner up with passionate specialists like Halo Brands Group to help them achieve the brand extension and added consumer reach that licensed merchandise offer. 


When you work with us, we guarantee our undivided focus in helping you achieve your goals in licensing by utilising our broad network of relationships with licensees and retailers paired with our expertise in managing the complete value chain. To fulfil our ambition of being your most trusted partner we strive each day to search for the most suitable partner for your brand whether this is a local licensee or retailer or it’s multinational licensees or international brand collaborations.  

We focus on brand extensions, so you can concentrate on your core business



Halo Brands Group

2920 Charlottenlund


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